Own Your Income
Build the business you control.
The YES Factor™ - the sales-first system that turns hard-won expertise into offers that sell, clients who commit, income you own.
Helped Clients Land Gigs At...
The Frustration
You keep hearing “You’re amazing”, but no one’s buying.
Not because you’re underqualified, but because people aren’t seeing the power in what you do.
- You book calls and ace interviews, then walk away with “We’ll let you know.”
- You’re stuck in limbo, and you’re far too good to be here.
The Real Problem
It’s not your content. It’s not your CV. It’s your positioning.
If your message isn’t crystal clear, nothing lands.
You’re showing up but no one truly gets it. You’re always “close”… and never over the line. You don’t need to push harder.
You need a better frame.
The Solution
The YES™ Factor:
Positioning that turns interest into action.
A strategic, one-stop system for people tired of being “almost there.” Not more noise the right words, delivered with clarity, confidence, and control.
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For coaches & consultants:
sell more £/$5k–10k+ packages with a clear premium offer and a repeatable sales system. -
For career professionals:
stop lateral moves and step into visible leadership roles that actually fit.
the 5 pillars
The YES Factor™ program roadmap.
Here’s what we work on inside the program - step by step:
Position to Lead
Decide what you’re known for. Shape the perception you create.
Clarify the Offer (or Outcome)
Name the problem you own and the result decision-makers value.
Build the Sales System (or Interview Strategy)
Replace vague chats with a guided decision path (CLOSE).
Own the Moment
Deliver with authority when it counts: sales call or interview.
Shift into Demand
Elevate presence so aligned opportunities seek you.
what you will learn
The YES Factor™ teaches you how to be the obvious choice.
- A single, premium offer buyers can repeat back and say yes to.
- Messaging and proof that land with decision-makers.
- A closing system that moves calls from “great chat” to commitment.
- A weekly client-acquisition rhythm that compounds into consistent revenue.
The CLOSE Framework
Lead the conversation don’t hope it works out.
The CLOSE Framework puts structure behind every key moment:
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C = Context
sets the direction from the start. -
L = Lead
with insight and establish instant authority. -
O = Offer
the solution and present the path forward. -
S = Show
the ROI and tie it to what they truly care about. -
E = Establish
the decision and make yes obvious and easy.
This is how your next “maybe” becomes a hell yes.
Results You Can Expect
You’ll stop pitching. You’ll start closing.
When you lead with clarity and power, people move: your message becomes magnetic, your calls and interviews convert, you sound like the authority you are you stop getting ghosted and start getting chosen.
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Corporate Controller;
Fractional CFO; 3 premium clients in 45 days. -
Management Consultant;
Independent business at 3× corporate rate. -
Sales Leader;
SaaS consulting for venture-backed startups. -
Recruitment Leader;
Executive coaching with premium clients signed.
career clients supported
0
+
solopreneurs launched
0
+
client revenue
$
0
M+
prior B2B sales.
$
0
M+
Who It’s For
You’re Done Being “Almost.”
- You show up, but people still don’t get what you really do.
- You’re brilliant at the work and tired of second-guessing every conversation.
- You want to lead the room, not just be in it.
- You’re ready to stop waiting and start winning.
What My customers are saying about My services...
Melissa's SuccessAdvantage Program helped me land a new VP Corporate Development from a Director role in Investment Banking. Her program helped me position myself as the preferred candidate for the role
Lauren H.
VP Investment Banking
Thanks to Melissa's coaching, I moved from a Director to a VP, Data Analytics and moved from private sector into higher education. She helped me position my experience as a business-enabler which made all the difference. $65K increase in my base salary alone!
Anna C.
VP of Analytics
As a Global VP of Product, Melissa's SuccessAdvantage program helped me to better position myself in interviews by speaking to my expertise in technology as a business enabler. I landed my current role and couldn't be happier.
Mark | Fortune 200
Global Head of Product
About
Melissa Hodgins
I’ve worked with 400+ professionals through leadership transitions and independent launches. Over 100 built service businesses as coaches, consultants, or solopreneurs.
My focus: offers that sell, positioning that connects, and client systems that deliver consistent revenue.
The YES Factor™ turns hard-won expertise into a business you control, built on $50M+ in B2B sales experience and proven client results.
FAQ
Your questions, answered.
01
Can this replace my salary?
Yes, with the right offer and system. We define both and install the weekly rhythm to get there.
02
How fast will I see traction?
Many see momentum within weeks; durable consistency follows a disciplined 6–12-week cadence.
04
Do I need a big audience?
No. You need a clear offer, credible proof, and a repeatable outreach rhythm.
05
What happens on the discovery call?
We map goals, identify bottlenecks, and outline next steps. If we’re a fit, we discuss enrolment.
When your value is crystal clear, the right people say yes.
Let’s build the message and systems that make that happen.
